Ottawa businessman Alfonso Cuadra’s life story strikes chord in classrooms

Cuadra would go to a mall and, like a Pied Piper, move kids back. Eventually kids from rich neighbourhoods would uncover adult with their parents. All happily paid a large markup to get garments that supposing present travel cred.

Cuadra knew he was onto something, and knew foe would shortly arrive, so he launched a fast expansion. Many of a people he sole franchises to were friends with identical socio-economic backgrounds.

When urbanwear fell out of fashion, Cuadra sole off tools of a operation and finally sealed a Rideau Street plcae in 2011.

He is now a branding and selling dilettante for his

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